Digital Marketing Manager

DESCRIPCIÓN
Drive the digital marketing and data strategy. Responsible for digital marketing, including website development, content management, SEO, PPC, social media, data analysis, segmentation and reporting.
CATEGORÍA
Marketing
ZONA
Capital Federal
PRINCIPALES ACTIVIDADES
  • Drive acquisition and conversion via digital channels. Responsible for developing and implementing a strategy to increase online presence and drive qualified traffic and conversion to online or telephone based inquiries.
  • Responsible for ensuring the site is fully optimised.
  • Develop and oversee the SEO strategy.
  • Manage the relationship and performance of a PPC agency.
  • Manage Google Analytics / Search Console / Google Tag Manager
  • Drive brand awareness in key online channels to support enquiry and sales targets. 
  • Responsible for enhancing user experience through working with a technical support team and for making improvements to the responsiveness of the website.
  • Manage the delivery of engaging online campaigns.
  • Responsible for creating a data strategy for our CRM including segmentation, data collection and campaign management. 
  • Responsible for the social media strategy. Analysing what works for the Blue Parallel brand and keeping abreast of all social media changes and improvements and managing daily updates.
REQUISITOS
  • Minimum 4 years marketing experience, specifically digital, for a luxury brand.
  • Proven track record of developing and delivering successful digital marketing activity .
  • Proficient in working with different content management systems and managing website development.
  • Proven experience in designing, developing and managing PPC campaigns.
  • Strong understanding of SEO and ability to manage and effectively review performance of SEO initiatives.
  • Track record in effectively using social media to meet business goals. 
  • Experience of managing external agencies that are engaged in the support and delivery of marketing activity.
  • Experience of database management.
  • Expertise in Google Analytics / Search Console / Google Tag Manager.
  • Excellent written skills and a flair for design.
QUÉ OFRECEMOS
  • Working in a luxury travel company.
  • Native english speaking candidate based in Buenos Aires.
  • Solid monthly salary in USD.

  • Annual bonus based on company & personal performance.
  • Health care.
  • Cell phone.
  • Travel expenses covered.
  • Working hours: 10hs to 19hs.